Mastercard selected my key visual concept as the lead creative for the BRIT Awards 2024, helping shape how the event was experienced across physical and digital touchpoints. The challenge was to create a visual that celebrated the energy, creativity and cultural impact of British music while remaining unmistakably Mastercard. The final artwork balanced bold expression with brand recognition, delivering a flexible design system capable of working across event environments, communications and promotional assets. Being chosen as the hero visual for such an iconic event was a proud moment, placing my work at the centre of one of the UK’s most recognised entertainment brands and seen by thousands of attendees, partners and viewers.